Social Media Branding
Visit the FFWN Instagram page to see my work in action
Selected Candidate Graphics
A strong social media presence during an election is vital for showcasing candidates to the public.
At each stage of the election, it was crucial to use bold, eye-catching graphics designed to stand out on social media feeds.
Here are a few examples of the graphics I created during the election year.
Selected Graphic using FF Women's Network Branding I developed.
Elected Graphic using FF General Election Branding.
Campaign Graphics
Community support is essential for a candidate to run a successful campaign.
The FFWN focuses on uniting supporters to collectively empower women candidates and ensure their success.
Here are some of the Campaign Call graphics I created, including both general calls and custom designs tailored to individual candidates.
Event Graphics
Complementing the print materials are the digital assets, which play a crucial role in promoting events and engaging audiences online.
Shown here are some of the event advertisements I designed specifically for social media platforms. Each piece was crafted to capture attention, communicate key details effectively, and align seamlessly with the overall branding strategy.
Infographics
Here is a series of infographics I designed during the General Election, specifically aimed at engaging and resonating with female voters.
Printed Materials
Canvass Cards
For the Party's 82nd Ard Fheis (Convention), I was tasked with executing a series of canvass cards to be used as advertisment for their range of Sub-Networks.
I designed the cards to be eye catching, deviating entirely from the Party's green colour scheme. I established individual colour themes for each Network and paired this with the pre-existing typography and logos to create professional and unique canvassing material.
Below is the final product, as well as an example of how I typeset the information on the reverse of the card.
Photo: FF Women's Network members pictured at the Networks stand posing with the canvass cards.
Conference Booklet
The Women's Network hosts several focused conferences throughout the year. This year, I shifted away from previous designs that heavily featured cartoon illustrations, opting instead for a more refined and professional approach to the branding and printed materials.
I opted for a distinctive teal colour over their usual green, aiming to enhance and differentiate the Network's branding further.
I utilised the fonts from Party's typeface Lato to it's fullest extent, letting the interior typography take centre stage without relying on illustrations.
Below are examples from the final booklet used at the conference.
Event Booklet
Another key event this year was the Autumn Gathering, where participants engaged in discussions on critical topics and the Network's approach to these issues in Irish politics.
For this design, I built on the foundation established with the previous conference booklet while experimenting further by introducing a new typeface. (Display type: FinalSix by José M. Urós at Type-Ø-Tones)
Below is a sample from this booklet.
