During my internship at Accenture I got the chance to work with an international supplier of electric vehicle public charging networks. To help the client better understand their customers' attitudes toward sustainability, the team developed four mindset characters based on insights from research interviews.
My role was to visually bring these characters to life. Drawing from the language and traits identified for each mindset, I used Midjourney, an AI image generator, to craft the imagery, compositing elements together to build the visuals for the mindsets.
Designed in collaboration with fellow design intern Andrea Kirwan, under direction from interaction service designer Carmen Seesink.
Designed in collaboration with fellow design intern Andrea Kirwan, under direction from interaction service designer Carmen Seesink.
Mindset Icon Prompts
The Pioneer
– Well informed
– Proactive
– Sacrifice for change
The Carer
– Self-learning
– Play their part
– Everyday tangible actions
The Balancer
– Convenience comes first
– "I have limited impact" mindset
– Government action
The Realist
– Somewhat pessimistic
– Tech focused
– Needs to fit into their day
Human Prompts
Final Characters
