Customer Mindsets

During my internship at Accenture I got the chance to work with an international supplier of electric vehicle public charging networks. In order for the team to demonstrate the mentality their customers would have towards sustainability, the team developed through research interviews 4 mindset characters. I was tasked with creating the visuals for each of these characters so as to bring them to life for the client. Using the language surrounding the mindset I developed the imagery through Midjourney, an AI image generator, compositing elements together to build the visuals for the mindsets. Designed in collaboration with fellow design intern Andrea Kirwan, under direction from interaction service designer Carmen Seesink.

Mindset Icon Prompts

The Pioneer
– Well informed
– Proactive
– Sacrifice for change
The Carer
– Self-learning
– Play their part
– Everyday tangible actions
The Balancer
– Convenience comes first
– "I have limited impact" mindset
– Government action
The Realist
– Somewhat pessimistic
– Tech focused
– Needs to fit into their day
Human Prompts
Final Characters
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